Some people really hate advertising, specifically the use of popular music in advertising. And you have to admit that it sucks to hear a song that holds precious memories for you used to hawk cruises, cars and computer software (see: Iggy Pop, Led Zeppelin, the Rolling Stones).
Beastie Boys fans apparently have no such headaches ahead and needn’t anticipate hearing "(You Gotta) Fight for Your Right (To Party!)" scoring a pitch for Doritos.
Late member Adam Yauch, who died of cancer earlier this year at age 47, apparently prohibited the use of his music and "artistic property" for advertising purposes after his death in his will, which was filed on Tuesday in Manhattan Surrogate court.
"Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes," reads a copy of the will obtained by Rolling Stone.
The phrase "or any music or any artistic property created by me" was added in handwriting, the magazine adds. Just to be sure it was clear.
Wow, is that cool or what?
While advertising can give forgotten or overlooked songs new life (see Nick Drake’s “Pink Moon” for Volkswagen or the Flaming Lips’ “Do You Realize” for Mitsubishi), on balance most use of pop in advertising just ends up being stupid.
“Lust for Life” for Royal Caribbean Cruises – with the opening lyrics, “Here comes Johnny Yen again/With the liquor and drugs/And the flesh machine/He's gonna do another strip tease?” Ah, no. At least, not on any cruise I’ve been on (though it might have made things more interesting).
Yauch's will also names his wife, Dechen, as the executor of his estate and leaves his $6.4 million to her and their daughter, Tenzin Losel.