In a new interview with the Edmonton Journal, singer/songwriter Chad Kroeger reveals the group is well aware of how they are perceived – that is, largely negatively except for the millions that have scooped up their records and made them arena headliners.
But they’re OK with the haters. Really… even the Black Keys who infamously slagged the band, saying "rock n'roll was dying because people were OK with Nickelback"
Speaking to the Journal, Kroeger jokes, "We may be dead by then but I think the Rock and Roll Hall of Fame will probably show up the same time as our first Grammy."
He also spoke about the fan protests that took place when his band was announced as the half-time entertainment at the football game between the Detroit Lions and the Green Bay Packers over American Thanksgiving last year, saying that the NFL authorities couldn't have been happier.
He joked: "When the whole thing was going on with the petition and, you know, the NFL was calling us twice a day going, 'Oh, my God, we're so happy. The viewership just went up by 15 million.'"
For those keeping score, the band - Chad Kroeger (guitar/vocals), Mike Kroeger (bass), Ryan Peake (guitars/vocals) and Daniel Adair (drums) - broke through globally with its third CD, the 2002 release Silver Side Up, which included the hit "How You Remind Me," Billboard magazine's "Hot 100 song of the year" for 2002.
Since then, the multi-platinum albums and hit singles have kept coming, most recently with the 2005 album All The Right Reasons selling 10 million copies worldwide and producing five hit songs. Then 2008's chart-topping Dark Horse delivered six hit singles, including the chart-topping “Gotta Be Somebody."
The band is now touring behind its 2011 album, Here and Now, which seems poised to be another platinum-seller, even if so far it hasn't had a blockbuster single. So while the haters hate, Nickelback just keeps on rocking.
It’s hard to argue with success.
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