Brian Johnson (left) and Angus Young of AC/DC, courtesy Getty Images.
We correctly called this one last February, so permits us to gloat just a smidge. Teeny rock brawlers AC/DC, whose private label wines were such a hit in their native Australia that UK distribution soon followed, are gearing up to release their fabulously named Back in Black Shiraz, Highway to Hell Cabernet Sauvignon and Thunderstruck Chardonnay in the U.S.A.
That’s right Canadian cousins: boxes of Hells Bells Sauvignon Blanc and You Shook Me All Night Long Moscato will soon be right across the border. Somebody rent me a car!
AC/DC wines currently come in four varietals and, as you can see, are each named after a song. The Moscato is the newest offering, according to Ultimate Classic Rock, and the suggested retail price of the wines is $17.99 a bottle which can be ordered online at Vinport.
To date, more than 50,000 cases have been sold, suggesting the wine is more than just a novelty item which makes sense since plenty of wine from Australia is terrific (stand up and take a bow, Penfolds and Wolf Blass).
Not for nothing is the land Down Under the world's fourth largest exporter of wine. (In case you’re wondering, the top three are Italy, Spain and France).
“The new AC/DC wine label is not only very clever marketing, it’s actually quite a very good wine,” Peter Jackson of Winestate Wine Marketing and Promotions is quoted by UCR as saying.
And really, it’s never too early to start banking stocking stuffers for Christmas.