They say everything’s bigger in Texas and apparently, that holds true for native sons looking for innovative ways of getting their new music heard.
Legendary rockers ZZ Top have teamed with booze company Jeremiah Weed to debut their new single. But rather than just using snippets of the song “I’ve Got To Get Paid” in the ad, the hirsute trio also stars, guerilla-style, surprising real-life customers at a convenience store who open a beer fridge to find the larger-than-life group performing their song. Tee hee.
If you’ve ever seen clips from the old TV show Candid Camera, you know what to expect. Check it out below. The song is from ZZ Top’s long-promised but as-yet-undelivered Rick Rubin-produced disc, and is heralded as a musical return to form, which the new single seems to bear out.
As to the ad – which was unscripted - watch in glee as unsuspecting patrons enter the store (apparently Bubba’s Country Store in Austin Texas, according to Noise 11) and notice a very unusual beer fridge... the looks on people’s faces are hilarious. Go ZZ Top.