Even the tirelessly enterprising members of KISS have only so many hours in a day to sell stuff larded with their logo (see KISS urns, beer, caskets, throw-rugs, wine, glassware, apparel, pinball machines et al). So how to capitalize on all commercial opportunities presented? License your music out, let someone else cover it, then use it sell even more stuff, like vodka for instance.
That, according to an item in Ultimate Classic Rock, is precisely what Paul Stanley and Gene Simmons are doing for Smirnoff. They’ve green-lighted use of a lesser hit, 1987’s “Crazy, Crazy Nights,” and a vastly reworked version by Big Foote featuring singer Sun For Moon (dunno) is now shilling the spirit; check out the ad below.
As UCR notes, the remake is surprisingly charming. Instead of the fist-waving bombast of the original version, the reworked version is all candlelit and emotive and actually quite nice. Plus, we’re BIG fans of vodka so it’s nice to see such a swell product get a proper theme.
The song is available as a single on iTunes. Apparently, Big Foote Music and Sound are behind some of the more interesting musical commercials on television, including ones for McDonalds and Geico.
You can't deny that it's a catchy tune.
Posted by: Diego | 12/16/2011 at 04:18 PM